Why traditional tracking fails
A new customer clicks an ad in the native Facebook app and visits the website in the Facebook browser
Traditional Tracking will consider this to be Customer 1
Same customer visits the website in mobile Safari
Traditional Tracking will consider this to be Customer 2
Same customer install and purchase through native app
Traditional Tracking will consider this to be Customer 3
Never lose trace again and ensure accurate tracking.
Your customers have various devices and use multiple browsers and apps across these devices to visit your website or app initially but complete a purchase or perform an action with different device or app.
Traditional tracking is limited since it relies on cookies and local data stored for each channel and device.
CampaignTrace® revolutionizes campaign tracking to work seamlessly on all your channels across web, apps, browsers and even across devices. Additionally, it does not need cookies and is incredibly easy to install.
Never lose trace again and ensure accurate results.
CampaignTrace® ensures data privacy by not storing personal information, while providing secure and scalable encrypted services globally, with exceptional performance and reliability.
Integrating CampaignTrace® as an extension to your traditional tracking is a simple process, requiring minimal setup effort.
Step 1: Install the CampaignTrace® tag into your website or app
Step 2: Once customers are assigned to a campaign, CampaignTrace® is activated automatically
Step 3: Have confidence that your campaign tracking will be continuous and uninterrupted
We would love to hear from you.